I agreed to invest in her education and professional development, so she would stay up-to-date on the latest trends and best practices in our industry.Ģ. Continue to develop her skills and expertise: The more knowledgeable she was in her field, the more confident she would feel when asserting her authority. I started coaching her (as her leader) and we agreed she needed to claim authority and here’s the 5 step plan we hatched so she could grow her confidence in her abilities and knowledge, and actively seeking opportunities to demonstrate her competence and expertise:ġ. What she did for our business changed our profitability, year after year.īut there were many days she would question herself. It was 5 years ago and she was a rockstar.īest data driven marketer I had ever watched in action.
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